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The Why Force for leaders

Online Programme

1st October 2021 12:30 - 13:00:00

Who Is It For?

• Leaders who want to take their organisation, or the part of the organisation they lead, on a journey to become fully engaged and who recognise that they will need to start by focusing on how they can bring the consistent, sustainable energy that is required to do so.

Learning Outcomes

• By the end of the programme, participants and their organisations will be actively implementing all best practice in terms of living by their own purpose and engaging their entire organisation with the organisation’s purpose.

Format of the Programme



16 x 30 minute weekly live online

‘Why Force’ workshops

These live online workshop take place in a cohort of 16 leaders from different organisations.

Each highly interactive workshop introduces a new tool for the leader to apply personally or to their organisation as well as reviewing progress from previous weeks.

Each workshop is recorded in case anyone from the cohort misses a particular session.



Peer Support & Coaching

Throughout the Why Force Programme and for 4 weeks afterwards, delegates will be supported by the sharing of ideas from peers and by Course Director, Jerry Hopkins via email, phone or video conference as they work through fully implementing the tools and methodologies.

What Will We Cover?

Online Session

  • 5th October: Think: building in thinking time and ‘Beacons’ every day
  • 12th October: Back to Basics: recognising how much choice there is
  • 19th October: The End: connecting with your personal Why and Values
  • 2nd November: Less is More: focusing on what is important & a ‘not to do’ list
  • 9th November: New Skills: setting the conditions to acquire new habit & skills
  • 16th November: The Infinite Cycle: the key factors of engagement
  • 23rd November: Rock Time: focusing on the important & delegating
  • 30th November: Team Why: connecting with the change in the world you make


  • 7th December: Team Values: developing your core team values & culture
  • 14th December: Right People: using the P-V Tool to get the right people on your team
  • 21st December: TOP Planning: having a live one page quarterly plan in place
  • 11th January: The Weekly 60: implementing the ultimate weekly team meeting
  • 18th January: 1P-121 Tool: introducing short, powerful 1-to-1 sessions
  • 25th January: Engaging Jobs: eliminating the non-engaging roles from your team
  • 1st February: Icing the Cake: communication, recognition & team bonding
  • 8th February: Simply the Best: sustaining focus & keeping things simple

What is Included?

  • 30 minute online live weekly workshops
  • Engagement tools & course worksheets
  • Peer support group of fellow leaders
  • Email/phone/video support from Course Director

Cost of the Programme £495+vat

Engaging Leadership Coach & Director of Hopkins & Ball

Jerry Hopkins

Jerry is one of the world’s most innovative thinkers on engagement and leadership. His mission is to help the best organisations in the North West and North Wales get even better by fully engaging their employees: building on what works and connecting leaders with ideas and people to inspire further engagement.

Jerry is an ILM Qualified Coach and Facilitator and a Chartered Engineer with an MA and MEng honours degree from Cambridge University and is also a qualified accountant. His previous career in the engineering and automotive industry in Germany, France and the UK, spanned engineering design, operations management and finance.

Feedback from delegates of previous programmes with Jerry

“The Why-Force for leaders is an excellent programme. Jerry is a great presenter and coach. The bite-sized format is good too, so it can fit in with your schedule with little disruption. Better understanding your personal ‘why’ can make you a better leader, and the programme also provides the tools to be more effective, whilst using your time efficiently . I highly recommend Why-Force.”

Phil Atkinson
STFC Daresbury Laboratory

“Very insightful day which allowed me to structure my thinking and apply it to the right areas (at the right time), and to reset some fundamental areas of management activities to give much clearer purpose. Through Jerry’s input I was able to unlock even more energy and engagement from what was already a high performing team. I highly recommend this course to anyone running a team.”

Laurence Elner
EA Technology
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